Cristiano Ronaldo and Neymar Jr. both appear in videos that show them playing poker around the globe.
Ronaldo is Facebook’s most popular public profile with 104 million fans while Neymar Jr. has more than 53 million.
Neymar Jr. Faces Old-School Legend
The ads in question, which will eventually air on television, were previewed on Facebook this week and can be viewed in this article below.
Both ads showcase Ronaldo and Neymar Jr. playing in poker home games.
In the Neymar Jr. ad there is a classic confrontation between him and old-school Brazilian Ronaldo Luís Nazário, who is also sponsored by PokerStars.
The short videos were produced by director Vaughan Arnell who has made numerous TV spots but is renowned for his music videos with One Direction and Robbie Williams.
The advertisements are unparalleled in scope, according to Michael Hazel, Interim CEO at the Rational Group.
“This is the biggest PokerStars marketing campaign in history and we are excited to launch with exclusive distribution on Facebook. Both videos show how each of the stars love the game of poker in their own unique way.”
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